poster design

Poster are also used for business purposes too.

Although it is assumed that the poster will do most of the talking, it is the role of the presenter to answer questions and explain the work in further detail. A successful poster will not only attract a viewer's attention, but will also outline accurately and concisely the aims, workings, and conclusions of your scientific research. Below are some suggested guidelines to help you prepare a successful and effective poster.

Content

• Determine how large your poster will be and how much space you have been allocated. Once you know this, you can begin to work out how much information you can to include. The purpose of a poster is not to simply stick every single bit of information you have on a board, but to be succinct and clear in what you are trying to present. Be clear as to the message that the poster is presenting so that relevant results are presented and discussed.

Layout and Format

• It is very important that the text and data included in your poster follow a logical and hierarchical order. When we approach new information we tend to read from top to bottom and from left to right. Therefore, it makes good sense to lay your work out in this order. You could, for example, place your abstract in the top left corner and the conclusions in the bottom right corner. Remember that the poster should be able to lead the reader through the work presented.

Images, Graphs and Photographs

• If used in the correct way, graphics and visual images can greatly enhance your poster, increasing both understanding and interest. However, ensure that all graphics are relevant to your work, and linked by references e.g. figures numbers in the text.

Style

• Keep it simple, clear and concise. Obviously the poster needs to be eye-catching and attractive, but filling up your poster space with excess clutter can be distracting for the viewer.